A small amount of advertising, placed with care
Soho’s is a directory of Australian owner-operators and the local customers looking for them. We carry a small amount of advertising alongside it, and we are selective about what we run. If your product genuinely helps a small service business, we would like to hear from you.
Why advertise on Soho's
A small audience that is entirely made up of the people you want to reach.
Everyone here is a small business or a customer
There is no broad reach to pay for and waste. Every visitor is either running a service business in Australia or trying to book one.
One advertiser at a time
Each placement is exclusive. Your ad is not stacked in a rotation with five others, so people actually see it and remember it.
Next to a real decision
Ads sit beside a suburb search, a category page or a booking. That is a better moment to reach someone than a feed.
Where your ad appears
Four placements. Every one of them labelled as an advertisement.
Homepage banner
Full width, below the content, on the page that gets the most traffic on the site. One advertiser, no rotation, no competing banner above or below it.
980 x 240 px. Sold by the month.
Sidebar placement
Sits directly beneath the filter panel in the right hand sidebar on category, region and listing pages, so it is seen by people who are already partway through choosing a service provider. The sidebar is sticky, so your ad stays in view as they scroll the results.
300 x 600 px or 300 x 250 px. Sold by the month.
Category and region sponsorship
A single sponsor across one service category, for example accounting or electrical, or across one state or metro area. Your brand sits with an audience that has already told us exactly what it is after.
One sponsor per category or region. Sold by the quarter.
Already have a premium listing?
Advertising is available to premium listing holders at a reduced rate. Your listing does the work of getting found by people already searching for what you do. A placement puts you in front of the ones who have not thought to search yet. The two do different jobs and they work well together.
Reduced rates
Premium members pay less across every placement, on every term.
First refusal on your category
If sponsorship of your own service category comes up, we offer it to you before anyone else.
Run it for a month
Members can take a single month rather than committing to a full term, which is enough to see whether it works for you.
Buying an ad does not buy you a better position. Every paid placement is labelled as an advertisement. We do not sell placement in search results, we do not run advertorial dressed up as editorial, and paying for an ad has no effect on where a business ranks in the directory or whether it can be verified. That separation is the whole reason the directory is worth advertising in.
What we will not run. Nothing that competes directly with a business listed with us, and nothing we would not recommend to a customer ourselves.
Talk to us about a placement
Email us or call 1300 661 557 and we will send current availability, audience detail and rates. Tell us what you sell and which of our categories your customers sit in, and we will tell you honestly whether it is worth your money.
