How much should a small business spend on marketing?

Forget the seven per cent rule. Budget effort before dollars, give every spend a job and a deadline, and start with the free layer.

How do I know if my marketing is actually working?

Likes are applause and applause does not pay for diesel. The two free habits that tell you which marketing actually produces jobs.

Soho’s for Solopreneurs & Micro-Businesses

Harnessing the Power of Soho’s Local Service Directory In today’s fast-paced world, small business owners, solopreneurs, and micro-businesses face unique challenges, especially when it comes to effectively promoting their services within their local communities. Soho’s local service directory is specifically designed to bridge this gap, offering a robust platform that simplifies business operations and amplifies […]

Why are KPI’s important?

Whether you’re working on marketing for your local business or a multi-location enterprise, you’ll want to see how local search results drive business-critical user actions. Here’s a list of five local SEO KPIs that you need to learn how to measure; 1. Website Clicks A lot has been said about the concept of using Soho’s […]