Last updated: 10 October 2026

This policy explains how Soho’s (sohos.com.au) collects, uses, shares and protects personal information. We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. If anything here is unclear, email us at [email protected].

What we collect

When you browse: your IP address, browser and device type, the pages you visit, how you found us, and the date and time. Most of this comes from cookies and analytics (see Cookies below).
When you create an account: your name, email address, phone number and password. Passwords are stored encrypted, and we can’t see them.
When you list a business: business name, ABN, address, service areas, phone, email, website, opening hours, photos, logo and description. Most of this is published on your listing, because that’s the point of a directory.
When you send an enquiry or make a booking: your name, contact details, your message and any booking details. These go to the business you chose.
When you buy a plan: billing details. Card payments go straight to Stripe. We never see or store your full card number.
When you leave a review: your name or display name, your rating and your comments, which are published.
When you subscribe to our newsletter: your email address and which emails you open.

How we use it

To run the directory, show listings and send your enquiries and bookings to the right business
To set up and manage accounts, plans, payments and refunds
To check listings, including confirming an ABN against the Australian Business Register for the Verified badge
To answer questions and give support
To send service emails, and newsletters if you’ve signed up (every newsletter has an unsubscribe link)
To keep the site secure, stop spam and fraud, and understand how the site is used so we can improve it
To meet our legal obligations

Who we share it with

We don’t sell personal information, and we never resell enquiries. One enquiry goes to one business. We share information only:

with the business you contact or book
with the service providers who help us run the site: our Australian web host, Stripe (payments), Google (Analytics, Maps and reCAPTCHA), Mailchimp (newsletters), QUIC.cloud (content delivery) and Meta (our Instagram feed)
when the law requires it, or to protect the rights and safety of our users or Soho’s

Information sent overseas

Some of the providers above store or process information outside Australia, mainly in the United States. We choose providers with recognised security and privacy practices.

Cookies

Cookies are small files a website stores in your browser. Soho’s uses them to:

Keep the site working: keeping you signed in, remembering your cart and checkout, and protecting forms from spam
Measure use: Google Analytics tells us which pages people visit and how they found us, without identifying you by name
Run features: Google Maps, booking calendars, saved searches and bookmarks
Show embedded content: our Instagram feed and videos, which can set their own cookies
Measure newsletters: Mailchimp records whether an email was opened

We don’t show a cookie banner. By using the site, you agree to cookies being used as described here. You can block or delete cookies in your browser settings at any time, and you can opt out of Google Analytics with Google’s browser add-on. If you block cookies, some features (signing in, bookings, checkout) may not work.

Keeping it safe

The site runs over HTTPS. Accounts are password-protected, and we use security monitoring and spam protection. No system is completely secure, but we take reasonable steps to protect personal information from misuse, loss and unauthorised access.

How long we keep it

We keep personal information for as long as your account or listing is active, and after that for as long as we need it for legal, tax and record-keeping reasons. You can ask us to close your account at any time.

Access and correction

You can update most of your details from your account dashboard. To ask for a copy of the information we hold about you, or to have it corrected or deleted, email [email protected]. We’ll reply within 30 days.

Complaints

If you’re concerned about how we’ve handled your information, email us first and we’ll try to put it right. If you’re not satisfied with our answer, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.