Marketing - Soho's

Insights

How much should a small business spend on marketing?

Forget the seven per cent rule. Budget effort before dollars, give every spend a job and a deadline, and start with the free layer.

Your free listing is a 24/7 salesperson

Customers search for local services at 9pm on a Tuesday. A free Soho's listing answers for you: who you are, what you do, and a booking button that works while you sleep.

How do I know if my marketing is actually working?

Likes are applause and applause does not pay for diesel. The two free habits that tell you which marketing actually produces jobs.

AEO and GEO explained: how AI assistants recommend local businesses

People now ask AI assistants who to hire. AEO and GEO are about being the business those tools mention, and the groundwork is simpler than the acronyms suggest.

Should I pay for Google Ads?

Ads buy visits, not trust. When Google Ads make sense for a local business, and what to fix before spending a dollar.

How do I get found in every suburb I service?

Your ute covers twelve suburbs but your visibility covers one. How service-area businesses get found across their whole patch.

Marketing for time-poor owner-operators: a realistic plan

You don't have ten hours a week for marketing. Here's a plan built around the two or three you actually have.

How do I get customers without social media?

For local services, social media is optional. Findability is not. How to win customers from search without feeding an algorithm.

How to get more customer reviews without the awkward ask

Reviews are what strangers use to decide if you're safe to hire. Here's how to collect them steadily, without feeling like you're begging.

How to get found on Google without paying for ads

Local SEO for owner-operators, minus the jargon. Where free visibility actually comes from and the handful of jobs worth doing.