How much should a small business spend on marketing?

Forget the seven per cent rule. Budget effort before dollars, give every spend a job and a deadline, and start with the free layer.

Your free listing is a 24/7 salesperson

Customers search for local services at 9pm on a Tuesday. A free Soho's listing answers for you: who you are, what you do, and a booking button that works while you sleep.

Can I look professional without a shopfront?

Customers judge your page, your promptness and your work. The shopfront was never part of the equation.

How do I know if my marketing is actually working?

Likes are applause and applause does not pay for diesel. The two free habits that tell you which marketing actually produces jobs.

Make your listing your website: custom domains on Soho’s

Point your own domain name at your Soho's listing and it becomes a standalone branded website. No web build, no maintenance, one page that does the lot.

How do I handle enquiries without a receptionist?

You do not need a receptionist. You need one door, a written record and a calendar that negotiates for you.

AEO and GEO explained: how AI assistants recommend local businesses

People now ask AI assistants who to hire. AEO and GEO are about being the business those tools mention, and the groundwork is simpler than the acronyms suggest.

Should I pay for Google Ads?

Ads buy visits, not trust. When Google Ads make sense for a local business, and what to fix before spending a dollar.

How do I get word of mouth working online?

Word of mouth moved online, and now it leaves fingerprints. How to bank every recommendation instead of losing it at the look-up moment.

Australian owned and built for owner-operators

Soho's is Australian owned and operated, built by one person with a design and marketing background for the businesses that don't have either on staff.

Sign In

Sign In

Insights