Make your listing your website: custom domains on Soho’s
There’s a moment in every small business where someone asks “what’s your website?” and you give them a Facebook page. It works, sort of. But a proper web address of your own says something a social link doesn’t: this business is established, and it’s not going anywhere.
The usual path to that address is a website build. Quotes somewhere between $2,000 and a number you laugh at, then hosting, plugins, updates and the slow rot of a site nobody maintains. For a one-person service business, most of that spend buys pages nobody visits. Customers want the same handful of things every time: what you do, where you work, what others say about you, and a way to book.
The shortcut: your domain, your listing
Your Soho’s listing already has all of that. A custom domain connects the two: you register a domain name like yourbusiness.com.au, we point it at your listing, and your listing becomes your website. A standalone, branded page of your own, independent of Soho’s branding, at your own address.
Customers who type your domain land on your profile with your logo, your photos, your services, your reviews and your booking calendar. No directory clutter, just your business.
What you skip
No web designer. No hosting bills. No CMS updates on a Sunday night. No “we need to refresh the website” conversation every three years. When you change your hours or add a service in your Soho’s dashboard, your “website” is updated too, because they’re the same page.
You also skip the awkward early-SEO years. A brand-new website starts from zero authority and can take a long time to rank. Your listing lives on an established directory that search engines already crawl, so your business facts and reviews start working for you sooner.
What it looks like in the wild
Put the domain on your ute, your cards, your invoices and your socials. “yourbusiness.com.au” reads as a real, established operation, and the page it opens actually converts: enquiry form and booking button front and centre, instead of a homepage carousel nobody asked for.
If your business grows into needing a full multi-page site later, the domain is yours and moves with you. Nothing about starting this way locks you in. It just gets you a professional web presence this month instead of someday.
How to get it set up
Start with a free listing and make it complete: services, photos, hours, reviews. Then talk to us about connecting your domain and we’ll walk you through it, including registering one if you haven’t yet.
Your own web address, without the web build
Start with a free listing today. The domain can follow next week.
