Can I look professional without a shopfront?

Customers judge your page, your promptness and your work. The shopfront was never part of the equation.

Australian owned and built for owner-operators

Soho's is Australian owned and operated, built by one person with a design and marketing background for the businesses that don't have either on staff.

Are pay-per-lead sites worth it?

One lead, sold to five tradies, at fifty dollars a pop. The honest maths of pay-per-lead platforms, and the model where you keep the customer.

How do I compete with bigger companies?

In local services, small beats big constantly. Your advantages are locality, accountability and speed. Here is how to use them.

How do I get my first customers?

The first ten customers are the hardest. How to win work when you have no reviews, no referrals and no track record yet.

Is my business too small to bother being online?

No business is too small for local search. If you are big enough to have customers, you are big enough to be found by the next one.

Soho’s for Solopreneurs & Micro-Businesses

Harnessing the Power of Soho’s Local Service Directory In today’s fast-paced world, small business owners, solopreneurs, and micro-businesses face unique challenges, especially when it comes to effectively promoting their services within their local communities. Soho’s local service directory is specifically designed to bridge this gap, offering a robust platform that simplifies business operations and amplifies […]

Unlocking Local Business during lockdown

Welcome to the post-Corona world! It’s more than evident that we are living in a brand-new economy. This looks like a gigantic experiment that ends up changing how we work and live. As this pandemic takes over the world, small businesses across the globe are facing bankruptcy… You may be seeing hourly updates about travel […]