Australian owned and built for owner-operators
SOHO is an old business term. Small office, home office. The one-person operation, the two-van team, the workshop behind the house. Not the franchise with a marketing department.
That is where our name comes from, and it is who we built this for.
Built by a solopreneur, for solopreneurs
Soho’s was built in Australia by a solopreneur with a background in digital design and online marketing. Those happen to be the two skills most owner-operators don’t have and can’t justify hiring. You can be the best sparky in your suburb and still lose work to an average one with a better online presence. That gap felt unfair, so we built something to close it.
The idea is simple. If you’re non-technical, time-poor and would rather be doing the actual work than “doing marketing”, you should still be able to get online quickly, look professional and be found by the people near you who need you. You shouldn’t miss out because you can’t write meta descriptions.
Why the apostrophe matters
A local business belongs to somebody. There is a name on the ute and a person who answers the phone. We thought that was the point, so we kept it in ours.
That’s also the thinking behind how we charge. One flat structure, starting at free. You keep the customer. We never resell your leads. Plenty of directories sit between you and your customer and charge you for every introduction, forever. We’d rather you built your own reputation, your own reviews and your own repeat business, on a page that belongs to you.
Local means local
Because Soho’s is Australian owned and operated (ABN 82 606 217 083), it’s built around how business actually works here. Suburbs and states, not zip codes. Australian spelling. ABN validation for credentials. Support from a person in the same time zone as you.
None of that is revolutionary. It’s just what you’d want if you were the one on the tools, which is how it got built.
Trust wins niche local markets
The businesses that dominate a local niche aren’t usually the biggest. They’re the ones people trust: complete profile, real reviews, credentials on display, quick to respond. Every part of a Soho’s listing is designed to help you build exactly that, one suburb at a time.
Join the other owner-operators
Create your free listing and put your business in front of local customers. Start free. Upgrade when it’s working.
