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Insights

Why are KPI’s important?

Whether you’re working on marketing for your local business or a multi-location enterprise, you’ll want to see how local search results drive business-critical user actions. Here’s a list of five local SEO KPIs that you need to learn how to measure; 1. Website Clicks A lot has been said about the concept of using Soho’s […]

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The importance of Design in Local Marketing

Over the years, we’ve noticed that many small businesses and owner-operators, don’t pay much attention to Design. Design in local marketing is more than the logos, images, page layouts, and unique fonts that comprise your brand’s aesthetic; it is the ‘magic sauce’ connecting your company to your brand and ultimately to your customer. Want the […]

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