Esoterra Consulting is a Sydney-based fractional CMO practice led by Rachel Edwards, giving Australian businesses CMO-level marketing leadership on a part-time, fixed-term or project basis, at a fraction of the cost of a full-time executive.
If it’s too soon for a full-time CMO but you need one’s strategic capability, an Esoterra engagement gives you the expertise of a seasoned marketing executive: strategy tied to your commercial goals, leadership for your team and agencies, and reporting a board can act on.
We deliver hands-on marketing and communications across every channel: SEO, search engine marketing, paid advertising, email and nurture marketing, content, earned media, events, product marketing and sales collateral, plus people, culture and change communications.
We also specialise in customer-led transformation projects where success depends on integrating marketing, sales, operations and customer experience, and the technology platforms, such as CRM, that bring them all together.
With 25+ years of executive experience across banking, wealth management and professional services, including Henderson Investors, Morgan Stanley, Citibank, Standard Chartered and JP Morgan, Rachel brings senior marketing leadership to businesses that need CMO thinking before they can justify a CMO salary.
Visit esoterra.com.au for the Insights library on fractional CMOs, marketing leadership and customer-led growth.
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