Storyfirst Films is a video production business based at Middle Cove on Sydney’s Lower North Shore, making marketing and brand video for small and medium sized organisations. The work starts with the message and the audience rather than the camera, and the business also runs workshops and planning sessions for teams that are unsure what to film next.
Video production
- Marketing and brand video built around a single message
- Video for social media channels
- Repurposing footage and content a business already owns
- Ongoing weekly video production for organisations publishing regularly
- One off projects as well as continuing programmes
Strategy and planning
- Video content strategy and roadmapping
- Video Marketing Cycology, the business’s own named process for on brand video marketing
- Workshops to clarify what a brand is actually saying
- Copywriting and structuring of marketing communications
- Micro targeted video aimed at a specific audience segment
How a project runs
- A free 30 minute discovery and ideas call
- Agreeing the goal, and the reason an audience should choose this brand
- A written proposal matched to the brand, the vision and the budget
- Production of the video
- A review of how existing and new audiences responded
Common questions
What kind of video does Storyfirst Films make?
Mostly marketing and brand video for organisations that need their audience to act on something. That includes social media content and video repurposed from material a business already has. Work is taken on as a single project or as an ongoing weekly production system.
Do I need a strategy before anything gets filmed?
The business treats planning as part of the job rather than an extra. Content strategy, roadmapping and workshops are offered so the message and audience are settled before production starts. If a team is stalled on what to film next, that is the stage this work addresses.
What is Video Marketing Cycology?
It is the trademarked name Storyfirst Films gives to its own approach to strategic video marketing, drawing on storytelling structure and copywriting principles. The business states it lifts response rates by at least 15 to 20 per cent. Treat that as the business’s own figure.
Does it suit a small budget?
The stated focus is small to medium sized organisations and realistic budgets. The proposal at step three is matched to the budget you bring rather than a fixed package. The initial 30 minute call is free, so you can test the fit before committing.
How do I contact Storyfirst Films?
Phone 0414 234 299 or email [email protected]. The business operates from Middle Cove in Sydney’s Lower North Shore area. You can also send an enquiry through the form on this listing.
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