How do I show customers I am licensed and insured?
“Are you licensed and insured?” Every serious customer asks it, and they are right to. The question usually arrives by text or at the quote stage, and you answer it one enquiry at a time, forever. The smarter move is answering it before anyone asks, in public, where it wins you the customers who never enquire at all because they could not see the answer.
Why the silent ones matter most
For every customer who asks about your licence, several more just quietly picked the competitor whose page showed one. Cautious buyers rarely interrogate; they eliminate. If your online presence does not display your qualifications, you are being filtered out of shortlists you never knew you were on.
Put the paperwork on the page
Your Soho’s listing has a credentials section for exactly this. Licence numbers where your trade requires them. Insurance, stated plainly. Trade association memberships. Your ABN, which any customer can check against the public register in seconds. None of this is bragging; it is the professional equivalent of wearing the uniform. It says: accountable business, real paper trail, safe to hire.
On Soho’s, the Verified badge is reserved for listings that have passed ABN validation and at least one credential check, so displaying your documents is also the path to a trust marker that actually means something.
Say it in words too
Badges convince scanners; sentences convince readers. One plain line in your description does heavy lifting: “Licensed electrician, licence NSW 12345. Fully insured. All work guaranteed.” Specifics beat adjectives every time. “Fully qualified” is a claim; a licence number is a fact.
Keep it current
An expired licence displayed proudly is worse than none. Renew, update the listing, done. It takes five minutes a year and it means the answer to the big question is always yes, in writing, in public, before anyone thinks to ask.
Answer the question before it is asked
Add your credentials to a free Soho’s listing and stop being filtered out.
